Email marketing can be a great way to reach out to potential and current customers. However, certain best practices should ensure your email marketing campaign is successful. In this blog post, we will cover some dos and don’ts of email marketing.
DO: Keep Your Emails Short and Sweet
When it comes to email marketing, less is more. No one wants to open an email to find a wall of text staring back at them. Keep your emails short and sweet so readers can quickly scan them and find the information they’re looking for.
A straightforward message that is easy to digest is more likely to encourage your readers to take action than a long, convoluted email. Longer messages can be saved for later, so ensure you’re getting your point across clearly and concisely. Try using bullet points or numbered lists to make your emails short, sweet, and to the point. This will help break up the text and make it easier for your readers to skim through.
DON’T: Send Too Many Emails
Email fatigue is a real thing, and it’s something you need to be aware of when planning your email marketing campaign. If you send too many emails, your subscribers will start tuning them out. Not sure how often you should be emailing your list? A good rule of thumb is sending 1-2 emails per week.
Too many emails may result in subscribers unsubscribing from your list or, worse, being reported as spam. So make sure you’re not bombarding your subscribers with too many messages. Don’t send too few emails, though. Sending a few emails each year may result in people forgetting about you altogether. Find a happy medium that works for you and stick to it.
DO: Personalize Your Emails
When someone receives an email addressed to them personally, they’re more likely to read it and take action than if the email is generic. Take the time to personalize each email you send out by including the recipient’s name in the subject line and body of the email. You can also segment your list so that you’re only sending relevant information to each individual based on their interests.
If you want your emails to be opened more often and to generate more revenue, make sure to personalize the subject line for each email. According to studies, this will make your email 26% more likely to be opened and 5.7 times higher in terms of revenue generated.
DO: Make Your Subject Lines Compelling
Your subject line will entice people to open your email, so you must take the time to craft a good one. Make sure your subject line is clear, concise, and interesting. Avoid using gimmicky tactics like all caps or exclamation points; let your subject line speak for itself.
A compelling subject includes personalization, urgency, and curiosity. For example, “You’ll never guess what we’re giving away!” is much more likely to get opened than “Our latest blog post.” It’s best to have someone else read over your subject lines before you hit send to ensure they’re as effective as possible.
DON’T: Send Generic Emails
Your subscribers are not going to be impressed if you send them the same generic email over and over again. Instead, take the time to personalize each email, so it feels like it was written just for them. This will help you build a stronger relationship with your subscribers and keep them coming back for more.
Generic is boring, so make sure your emails are anything but. If you want to stand out in a crowded inbox, take the time to personalize every email. It’s best to review your subscribers to know what kind of information they’re looking for so that you can send them to content relevant to their interests.
DO: Use a Call to Action
A call to action (CTA) is essential to every email you send. Your CTA (call-to-action) should be short, sweet, and to the point. Additionally, it must make sense in relation to the rest of your email’s content and guide your readers toward the point. For example, if you’re promoting a new product, your CTA could be “Buy now!” or “Learn more.”
Make sure your CTA stands out by using a strong color contrasting with your email’s rest. You can also use large, bold text to make it easy to spot. And, as always, make sure your CTA is relevant to the content of your email.
DON’T: Forget the Data Privacy Policy
When collecting email addresses, it’s important to let people know how you’ll use their data. Include a data privacy policy in every email you send, so subscribers know you’re committed to protecting their information. This will help build trust and keep people coming back for more.
Email marketing is still under the General Data Protection Regulation (GDPR). This means that, as email addresses are considered personal data, you must have user consent to send emails and provide an option to opt-out at any time. Ensure your data privacy policy is clear and concise so that people know exactly how their data will be used.
Final Thoughts
Email marketing can be a great way to reach out to potential and current customers. However, certain best practices should ensure your email marketing campaign is successful. By following the dos and don’ts listed, you will be well on your way to planning a successful email marketing campaign!