If your business isn’t on the web, you’re missing out on engaging a lot of your customers. Over 87 percent of the U.S. population actively uses the internet, with the average American spending over six hours and 42 minutes online.
However, creating and publishing a website and posting occasionally on your company’s social media pages won’t immediately get you the massive amount of online traffic you expect.
Here are effective ways to reel in new visitors who’ll turn into customers.
Be at the Top of Their Search Results
Over 3.5 billion searches happen every day on Google alone. And according to a recent study by Forrester, more than 70 percent of these queries involve looking for a certain product or service. You don’t just need to be listed on Google’s search results, you should be at the top. This is because most people don’t scroll past the first page of results. But how do you do this?
To get to the top of Google’s search listings, you’ll need to employ search engine optimization (SEO) techniques. This primarily involves inserting relevant keywords to your website copy and content.
An example of a relevant keyword would be your company’s products and services and your business location: “pizzeria in Boston.” This way, Google’s algorithm recognizes your offerings and recommends it to users who search for that specific term and other keywords related to it.
However, SEO is more than adding keywords on your website. It also involves creating engaging articles and blogs, optimizing your website’s metadata, and reaching out to bloggers to create content that links to your website. As such, it’s best to hire a digital marketing agency that specializes in SEO to do these tasks for you.
Engage Them on Social Media
Over 70 percent of people in the US are active social media users. So it’s important to promote your website on the platform, but choose ones that your customers use. For example, marketing accounting companies on social media is better on a professional networking site like LinkedIn whereas retail clothing stores are better off promoting business on visually-driven sites, like Pinterest or Instagram.
Like SEO, however, social media marketing involves complex tasks, like creating engaging posts and ad copies, scheduling posts, buying advertising spots on social media platforms, and more. A social media marketing firm can do all these things for you, so you can focus on the core needs of your business.
Don’t Underestimate Emails
There are more than 3.9 billion email users in the world. It’s a trusted platform that customers of all ages still use. Attract previous visitors back in by creating a subscription form on your website. Entice them in with a free eBook or free trial of your product or service. Promote the giveaway on social media as well. For your newsletter content, promote and link your latest blogs and provide news on your products and services. Do this on a regular schedule to keep your audience engaged and excited for your next messages.
An online presence is vital for businesses of every type and size, as most of the country’s population spends a lot of time on the web. But it’s not easy to get customers to find your site, especially if it isn’t visible on search engines and you have little to no social media presence. With these methods, you’ll acquire more legitimate leads in no time.