Today’s marketing demands are different from the store fronts and business directories of old. Current trends indicate that most consumers do their buying research online, and instead of print ads and street signs, professionals are flocking to the digital scene to get leads. However, since the marketing efforts of most doctors, accountants, physical therapists, and other professionals have relied so long on personal connections, they need to find a way to translate that through digital means.
Here’s how you can promote your professional services online effectively.
Optimize Your Content Online
Organic search results via search engine optimization (SEO) techniques are slower in showing results but are more effective than paid adverts. In fact, 70% of individuals don’t click paid ads, whereas having your site organically rank increases your click-through rates. A good SEO strategy depends on several factors, with the major ones including optimized on-page content, website performance, keywords, and inbound links.
However, remember that SEO isn’t a one-time effort. Instead, it’s an ongoing strategy that helps you make ‘easy-to-search’ quality content. Professionals like accountants, architects, and doctors can streamline the process by availing digital and SEO marketing services to generate low-cost and high-quality leads online.
Create an Attractive and Functional ‘Lead-Generating’ Website
Websites carry your identity and message to an ever-expanding online audience, but your site can more than you think. A lead-generating website serves as a hub of your online marketing efforts, helping your visitors gather more information about your brand. Remember, it’s more than just an online brochure — it’s a full experience that educates and nurtures prospects. So, besides optimizing content, make sure you keep your site smooth-flowing and current.
List Your Services on Online Business Listings
Listing your professional services on business listings is essential. If you want to increase your chances of getting found locally, list your services on ‘Google My Business.’ This page features the best businesses that offer the easiest access to users. You can rank at the top by ensuring your business information is claimed and current.
LinkedIn isn’t limited to individuals looking for jobs or updating CVs, but it can also serve as an excellent platform for generating leads. You can engage with prospects by engaging with them by posting shareable content related to them. The content you can post ranges from standard blog posts to interactive infographics. The possibilities you can get from LinkedIn is endless, and with over 94% of B2B (business-to-business) marketers using the platform to distribute content, you wouldn’t want to get left behind.
Create a Signature Piece of Content
When you make an authoritative or signature piece of content on a topic in your sector, it can become a significant source of credibility for your brand. You’re demonstrating the most crucial criteria that prospects are looking for in a new company — expertise. The most widely recognized and efficient form of a signature piece that professionals make is a book associated with their speciality. Others include major research studies and the best practices guide. Determine which works best for you, helping you provide valuable resources that your prospects can make your reputation.
These are some of the most efficient marketing techniques that you can make your professional services stand out. Each one is most effective when working in conjunction with others. So, explore what works best for your business to achieve long-term growth.